We’ve made some changes today to advertising on tfl.gov.uk, with key pages featuring more prominent advertising in new formats.
For the past few years we have featured advertising on the site. As a public body we reinvest any income to run and improve the services we provide, including the website.
Today’s changes are intended to make our online advertising more effective so we can generate more income, while minimising any negative effects to the usability of the site.
The high profile pages on the site such as the homepage, Journey Planner, maps and our many station, stops and piers pages are where the main changes have been made.
In some places we have made the advertising more prominent and we have moved away from custom ad units, which restrict demand, to Internet Advertising Bureau (IAB) standard units, which are more desirable to advertisers.
We continue to make other improvements such as the recent addition of TfL Rail, increased Journey Planning options and forthcoming Night Tube changes. Our future roadmap sees us working towards greater personalisation, the wider use of single sign on and improvements to our open data services, which power the 360 smartphone apps used by many customers.
If you have a product you would like to share with the 76% of Londoners who use our site, or if you would like to know more about our advertising policy, you can find out more on the site itself.
We’re always keen to hear what you think, let us know by leaving a comment on this blog.