As expected, we saw very significant demand for digital services during this morning’s disruption as torrential rain and signal failures affected a number of Tube and Rail lines.
With the TfL website having now been live for around 18 months, the Analytics team within TfL Online are continuing to see increased levels of traffic arriving on the site and in September we achieved a notable landmark.
With over 100 million pages accessed in the month, September was the first time this year that we’ve surpassed 100m page views without a strike occurring in that month. In comparison with September 2014, we saw a year-on-year increase of 10% as our site received a staggering 23.2 million visits during the month:
As expected, last week saw 4 days of high demand on our website and open data during the Tube strike and in the build up to it, with traffic at 1.67 x normal levels over Wednesday 5th and Thursday 6th August.
The strike started on the evening of Wednesday 5th which was the busiest day, with 1,315,328 visits, though this was considerably lower than the busiest day of last month’s Tube strike, when we hit a record 2,058,618 visits.
The morning of Friday 7th continued to see an increase in demand, but with numbers starting to drop back to normal levels as the day went on.
Our web and data services performed well throughout the period of high demand, with no reports of issues accessing our services.
Following the previous post that looked at traffic stats a year on from the launch of our new website, this post delves further into our analytics with a focus on the devices and operating systems most commonly used to access the site. There’s also some interesting insights into how specific services on the site are accessed, as well as the way the time of day influences these metrics.
Perhaps unsurpisingly, tfl.gov.uk now receives more than half of its traffic (54%) from mobile phones. This is up from 44% in May 2014, when PCs and laptops still accounted for the bulk of visits, albeit marginally with 45%.
As the graph below shows, mobile phones overtook PCs in August of last year and have steadily increased their share ever since. At these rates of growth, the forecast is for at least 62% of our traffic coming from mobiles by this time next year.
Interestingly, tablets haven’t shared the same growth as mobiles, and visits from these devices have actually been slowing down. Their share of visits has declined from a peak of 11.2% in June & August 2014, to a low of 9.6% in April 2015.
With our new website having launched just over a year ago, the Analytics Team within TfL Online have been looking over the traffic stats for the new site. This post offers an insight into the usage of the site, the traffic peaks and troughs, and how we can use this information to help us.
What is our average daily traffic to tfl.gov.uk?
We get about 715,000 visits to the site per day. These visits are made by 575,000 unique visitors and over the course of a day about 3,100,000 pages are viewed. A visit is like a user session and it’s the key metric we use to measure customer traffic. Unlike the unique visitors metric, if you come to the site more than once a day each separate visit is counted.
It’s been just over 10 weeks since we launched the new site, and it’s a good opportunity to round up how the site is doing, what improvements we’ve made and our future plans.
How’s the new site doing?
The site is as busy as ever, with continued high usage from all types of devices.
We’re seeing some high volumes of traffic on the site today (Wednesday 30th April), with 3 times the normal volume of traffic on average as people check out their travel options during the ongoing Tube strike.
This morning’s peak again fell between 7-8am (143,000 visits), although this was about 30 per cent fewer visits than during yesterday’s peak.